When « ideating » with an AI (using it as a thought partner or a creative companion), and when a good idea risesI often ask myself: would I have had this idea alone? Most of the time the answer is: no.
I believe AI is part of my team. And where you are also right is that AI is not 100% external as my team, and is it is altogether fascinating and frightening.
I’ve noticed something similar,AI doesn’t replace the creative spark, it mirrors it, stretches it, sometimes even dares it to be clearer. But the original impulse, the soul of the thing, still has to come from a real place.
What’s changed for me isn’t whether I create, but how I measure the value of what I create. When content becomes infinite, vision becomes non-negotiable. The real work now feels less like producing and more like curating meaning in a noisy system.
It’s strange, though,,not heavier. More like a return to intention.
When « ideating » with an AI (using it as a thought partner or a creative companion), and when a good idea risesI often ask myself: would I have had this idea alone? Most of the time the answer is: no.
I believe AI is part of my team. And where you are also right is that AI is not 100% external as my team, and is it is altogether fascinating and frightening.
Great piece, Anthony. AI is an amazing creative tool. It amplifies our creative abilities, it does not replace them.
I’ve noticed something similar,AI doesn’t replace the creative spark, it mirrors it, stretches it, sometimes even dares it to be clearer. But the original impulse, the soul of the thing, still has to come from a real place.
What’s changed for me isn’t whether I create, but how I measure the value of what I create. When content becomes infinite, vision becomes non-negotiable. The real work now feels less like producing and more like curating meaning in a noisy system.
It’s strange, though,,not heavier. More like a return to intention.