Interesting insights, Anthony. It's complicated, for sure. I remember when Starbucks changed their logo, people hated it and felt betrayed. Doubt any of them care anymore. Gary Kasparov has weighed in on the kerfuffle here on substack, too.
I like Gasparov's take! And you're right, most people would end up not caring, but the caring is not what matters, the voicing does. Just because they can voice their opinions more loudly, people do. Is it good and all? Not always, maybe not overall even. But there's some good to be found in it. And I like the notion of conversational brands, brand design as interface design...
Interesting insights, Anthony. It's complicated, for sure. I remember when Starbucks changed their logo, people hated it and felt betrayed. Doubt any of them care anymore. Gary Kasparov has weighed in on the kerfuffle here on substack, too.
I like Gasparov's take! And you're right, most people would end up not caring, but the caring is not what matters, the voicing does. Just because they can voice their opinions more loudly, people do. Is it good and all? Not always, maybe not overall even. But there's some good to be found in it. And I like the notion of conversational brands, brand design as interface design...